Behavioral Analytics In Private Equity, Growth Equity, & Venture Capital

This article was originally published on Rice Unversity’s lilie blog on February 22,2021. In my last post, I discussed how behavioral analytics could be used for start-ups. Here, I’ll dive into how private equity, growth equity, and venture capital firms are utilizing people data. Study after study puts the failure rate of mergers and acquisitions somewhere between 70% and 90% (2011, HBR).Continue reading “Behavioral Analytics In Private Equity, Growth Equity, & Venture Capital”